The Billion-Dollar Rise of Women’s Sports—And Why It’s Just the Beginning

Women’s sports are on the rise, and the numbers show it. From record-breaking March Madness viewership to billion-dollar investments, this is the sports story you need to pay attention to.

🏀 March Madness is finally paying women’s teams after last year’s women’s championship outdrew the men’s by 3M viewers.

⚽ Private equity firms, billionaires and celebs like Serena Williams and Patrick Mahomes are investing big in women’s sports.

🏈 The NFL now has a record-breaking 15 female coaches, with a third of teams hiring women on staff.

🏐 New women’s pro leagues in volleyball, hockey and softball give top athletes career opportunities beyond college.

🥎 Tom Brady’s niece, Maya Brady, just went pro in softball, proving that athletic greatness runs in the family.

If you’re not watching women’s sports yet, you’re missing out. Get caught up on all the biggest stories—listen now!

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Sports Curious, presented by Last Night's Game, is here to take the awkwardness out of the conversation and help you join the sports conversation, even if you don't know the first thing about sports. We break down what's happening in sports in an easy-to-understand, fun way without all of the statistics and jargon, so you never have to exit stage left when the chatter at the office, dinner table or networking event switches to sports.

 

You can always catch us between podcasts at www.lastnightsgame.com or on social media. If you love us, leave us a review wherever you listen to your podcasts. And if you have feedback or questions, you can email Amy at amy@lastnightsgame.com.


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